Miller Lite recently announced that they are changing the design of their bottles. In a press release the company said the new look is “intended for easy handling from the bar to the pool table.” It says nothing about whether or not the design will help funnel beer down your gullet faster as past bottle changes tried to do.
This change comes on the tails of Heineken’s announcement that they are launching a new taller, skinnier bottle and Budweiser’s release of a new can. Now that the big brewers have spent so much time improving their packaging, maybe they can start improving what goes in it.
