How fun would it be to be part of the group whose sole job function is to think of the next gimmick to help sell beer? Clearly ample amounts of beer are being served during these meetings and there is no such thing as a bad idea.
The latest from Coors Light is a real gem: a bottle with bars to indicate if you beer is merely “cold” or “super cold.”
Here at Hapa’s Brewing we’re just glad the days of touching a can or bottle to test the temperature are over. That was a monumental waste of time and we now free for more productive activities like thinking of the next beer innovation. What about a beer can that is wired to self destruct if it rises above a certain temperature? Then, an LAPD SWAT team member must keep the beer cold but cannot put it in the refrigerator. By looping a security camera he is able to put it fridge without anyone noticing thereby saving the day.
Here is the commercial. Apologies for the poor video quality.