Jim Koch is kind of a big deal in the beer world. As the founder of Boston Beer Co. and creator of Sam Adams Boston Lager, he is the face of one of the largest craft breweries in the country.
Koch is also some kind of beer drinking Obi Wan Kenobi who has mastered the art of drinking without getting tuned up. How does he do this? Check out this article from Esquire to learn his secret.
